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Conversion-Focused Website
Brace Law was growing fast, but their old website wasn’t keeping up. It looked outdated, it wasn’t built for conversion, and it forced people to hunt for the information they needed. Worst of all, it was dragging down the performance of their Google Ads — great traffic, terrible results.
So we rebuilt everything.
We designed a modern, high-authority website that felt like a top-rated law firm from the moment you landed on it. Clean structure, sharp visuals, fast load times, and pathways that guided every visitor toward contacting the firm.
Then we layered in the elements that actually move the needle:
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Crystal-clear service pages built for high-intent users
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Micro-CTAs woven through the site to keep momentum up
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Optimized forms that captured more leads with less friction
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A navigation system that made every service easy to find
The difference was immediate.
In the first month, the new site helped Brace Law pull in 20+ qualified leads — and when paired with their Google Ads, the results exploded. Their campaign performance jumped dramatically, delivering a 3x increase in monthly conversions and turning clicks into real clients.
Performance Marketing
Affordable, High-Intent Leads in One of Canada’s Toughest Markets.
Results Snapshot:
375+
Qualified Leads in 6 Months
60%
Below Industry Cost/Coversion
3x
Increase in Conversions
Legal industry advertising in Ontario is brutally expensive. CPCs are high, competition is intense, and most firms struggle to get leads without burning money. Brace Law needed a strategy that could consistently generate qualified, high-intent inquiries at a cost far below industry averages — and scale month after month.
We built a performance engine that focused on quality over volume:
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Deep keyword & competitor analysis
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High-intent messaging tailored to local search behavior
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Smart bid strategies to avoid overpriced keywords
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A/B testing to isolate what actually drives conversions
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Continuous optimization to lower costs and increase lead quality
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Paired everything with the conversion-focused website we redesigned to maximize results
This wasn’t just campaign management — it was full-funnel performance marketing.
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RESULTS (March – August 2025)
Total Ad Spend: $21,928
Impressions: 268,289
Clicks: 5,637
Total Conversions: 375
Avg. Cost per Conversion: $58.47
Avg. Conversion Rate: 6.65%
Industry Benchmarks (Canadian Law Firms):-
CTR: 1.3% – 2.5%
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Conversion Rate: 4% – 7%
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Cost per Conversion: $75 – $150+
Our Campaign:
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CTR: 2% – 4.7%
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Conversion Rate: 6.2% – 7.9%
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CPA: $58
Consistently beating industry averages — at scale.-
March–April: Strong volume but mixed intent. These months gave us the data needed to refine where the real client-ready leads were hiding.
May: A/B testing month. CPA temporarily increased, but the insights were critical for long-term success.
June–August: Stability and efficiency. Better targeting, stronger messaging, and website alignment delivered steady, high-intent leads in the $58 range with top-tier conversion rates.
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Delivered 375+ qualified leads in six months
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Reduced acquisition costs up to 60% below industry norms
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Shifted the strategy from “more leads” to “better leads”
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Uncovered winning messaging and targeting that now fuels ongoing growth
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Built a full-funnel ecosystem where ads + website redesign + lead follow-up automations drive results together.
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Brace Law now has a scalable, predictable lead-generation engine in a market where most firms overspend and underperform chasing low-quality leads.
With a strategic paid advertising approach, a conversion-focused website, and an automated follow-up system working together, we turned competitive search campaigns into a profitable, high-intent pipeline month after month.
One of the best decisions we made for our practice! Our new website, ad campaigns, and auto follow-up system is bringing in steady (high quality) leads month after month. The numbers speak for themselves!
Lusi Brace - Brace Law
Really happy with the end result! The new site is beautiful and converting well! The best part is the new catering section that automated menu selection for our guests and improved our client close rate.
Zahid Shahab - Aunty’s Kitchen
They were exceptional! The new site has automated several annoying tasks that we had to manually do before. No regrets!
Shabir - A Plus Staffing
Nobody went above and beyond to deliver a stunning website that perfectly showcases our love for quality. Special mention to the creative menu page that we get so many compliments on!
Zeb Aurang - Blackstone Steakhouse