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Conversion-Focused Website
Troy Farms is a beautiful venue, but their old website wasn’t doing it justice. It felt dated, hard to navigate, and didn’t guide visitors toward taking action. For a venue built on creating unforgettable moments, the digital presence wasn’t telling the same story.
We rebuilt the website with one mission.
Turn visitors into a warm lead.
Everything was intentional:
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A rustic-luxury aesthetic that matched the experience of actually being at the venue
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A clean, modern layout that made every key detail easy to find
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High-impact photography and video that let the property sell itself
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A booking flow designed to reduce friction and increase tour requests
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Strategic CTAs placed where users naturally needed them
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A fully responsive mobile experience for couples researching on the go
The result was a digital experience that finally felt like Troy Farms — warm, premium, memorable — and guided users seamlessly from browsing to booking. It set the foundation for the massive results that followed.
Performance Marketing
Turning $3K into $200K. That’s what smart marketing looks like.
Results Snapshot:
$3K
Investment
$200K
Revenue
73x
ROI
Troy Farms was competing against larger, better-funded venues while working with under $500 per month in ad spend.
The goal: attract high-intent leads for weddings and private events and turn those leads into real bookings, not casual inquiries.
They needed to stretch every dollar and position the venue as the top choice for anyone wanting a rustic or barn-style celebration.
We built a tightly focused Google Ads strategy centered around efficiency, lead quality, and continuous improvement:
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Targeted only high-intent keywords
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Wrote ads that highlighted the venue’s rustic-luxury charm
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Ran A/B tests to refine messaging, audiences, and landing experiences
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Optimized campaigns monthly to lower costs and improve booking rates
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Paired the ads with the conversion-focused website we designed for maximum impact
This wasn’t just traffic generation — it was performance marketing built for conversions.
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RESULTS (March – August 2025)
Total Ad Spend: $2,732.60
Impressions: 32,810
Clicks: 3,087
Conversions: 172
Avg. Cost/Click: $0.87
Avg. Cost/Conversion: $16.66
Conversion Rate: 5.61%
Industry Benchmarks:-
CTR: 4%–6.5%
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Conversion Rate: 4%–8%
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Avg. Cost/Conversion: $20–$60+
Our Campaign:-
CTR: 8.2%–11.6%
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Conversion Rate: 4.05%–7.40%
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Cost per Conversion: $16.66
We outperformed industry benchmarks across the board.-
March: Strong start but mixed intent. Early data helped identify which keywords produced genuine buyers.
April: Shifted targeting to high-intent searches. Lead volume dropped slightly but booking probability increased significantly.
May: Introduced A/B testing, improving both efficiency and quality.
June–August: Campaign matured. CTR stabilized at 8–9%. CPA dropped from $22.60 to $12.33. Leads became consistently strong.
This wasn’t luck — it was iteration, refinement, and knowing exactly what matters for event-based businesses.
Ad Spend (6 months): $2,732
Confirmed Event Bookings: 30+
Revenue Generated: $200,000+
Return on Ad Spend: ~73x ROAS
Troy Farms turned a modest budget into six-figure revenue.
Every dollar spent brought in roughly $73.-
Delivered high-quality leads within a very restricted budget
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Prioritized intent over volume, leading to more real bookings
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Cut cost per conversion nearly in half within five months
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Helped Troy Farms scale their event business and stay fully booked
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This campaign proves that you don’t need massive budgets — you need smart targeting, constant optimization, and a website built for conversion.
With less than $3K in ads, Troy Farms generated over $200K in confirmed revenue, making this one of the highest-efficiency campaigns ever run for a venue of its size.
Nobody completely changed our booking pipeline! The new website & ads didn’t just bring in more leads, it brought in the right ones! We hit over $200K in bookings from a very small budget. Couldn’t be happier!
Faraz Noor - Troy Farms
They were exceptional! The new site has automated several annoying tasks that we had to manually do before. No regrets!
Shabir - A Plus Staffing
Nobody went above and beyond to deliver a stunning website that perfectly showcases our love for quality. Special mention to the creative menu page that we get so many compliments on!
Zeb Aurang - Blackstone Steakhouse